Direct Selling Australia (DSA) is the national trade association and voice of Australia’s direct selling industry. With its members, and particularly their commitment to professional standards, the DSA builds awareness, understanding and credibility for its retail channel with government, the media, consumer bodies and the public.

LeRêve is a proud member of the DSA and is strongly supportive of the DSA’s Code of Practice and other activities which support the growth of this wonderful ‘people’ industry throughout Australia. Phil Hobby, CEO and Founder of LeRêve, is honoured to have served as the DSA Chairman of the Board.

Click below to access the DSA website.

DSA Website


Direct Selling Australia Code of Practice 

Compliance with the Code of Practice is an ongoing requirement of DSA membership. Through our Code of Practice, members commit to high standards of ethics in their business dealings. The Code establishes ground rules for dealing with consumers and potential direct sellers which promotes informed decision-making in an environment of increased confidence and transparency.

The Code of Practice gives peace of mind and protection to direct sellers and consumers. Sellers who represent DSA Members must also comply with the Code of Practice thereby contributing to an ethical marketplace based on robust consumer protection standards. The Code complements the Australian Consumer Law (ACL) and offers additional protection and assurances for individuals who interact with DSA Members.

The Code of Practice ensures that DSA Members must:

    •    provide proper contracts which include contract cancellation rights for the direct seller

    •    not require or encourage a direct seller to unreasonably purchase inventory

    •    repurchase on reasonable terms any marketable inventory held by a direct seller

    •    provide the direct seller with adequate training to comply with the requirements of the law and Code

The Code of Practice ensures that Independent Representatives of DSA Members must:

    •    be open and transparent in their recruitment and presentation of the business opportunity

    •    only contact customers at specified times

    •    provide appropriate information about the product

    •    inform the customer if a product is not delivered with seven days after an agreed date

The Code of Practice ensures that consumers of DSA Members:

    •    will not receive false or misleading claims concerning a products standard, quality or performance

    •    receive sufficient time to examine and be satisfied with any contractual documentations

    •    receive a copy of an agreement for the supply of a product

    •    receive a cooling off period for all transactions of up to 10 business days

In addition, the Code of Practice provides a reliable and impartial system for resolving issues.

Click below to access the complete DSA Code of Practice.

DSA Code of Practice



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